Project Description


Snapdragon has provided national public affairs services to Workspace Group for the past five years. As a FTSE250 company, and one of the largest flexible space providers in London, it is incredibly important to the company’s reputation that it maintains good relationships with important policy makers in Whitehall, in Westminster and within the Greater London Authority.

The public affairs brief is twofold. Snapdragon works to protect the organisation’s landlord interest on issues such as general planning policy, Business Rates, Permitted Development Rights, and the Apprenticeship Levy, whilst also working to promote policies that will support Workspace customers, who are New and Growing Companies in London.


The programme falls into a number of different steams including:

  • Policy advice and monitoring on key areas of interest.
  • Contact programmes with key national and local politicians, and civil servants within BIS and DCLG.
  • Engagement with the Greater London Authority, and strategic engagement with key local authorities across London.

This is also supplemented by the creation of copy for the Workspace website and magazine on political issues, at times of general or local elections, as well as on Budget day, the Autumn Statement and other set piece political events that happen throughout the course of the year.


As a result of work undertaken by Snapdragon, a number of positive outcomes have been achieved that support Workspace Group’s corporate objectives. This includes:

  • The delivery of the New and Growing Companies Forum in the Palace of Westminster, attended by MPs, Council Leaders, civil servants and other key stakeholder groups.
  • Securing a position for Workspace Group’s Chief Executive on the London Enterprise Panel SME Working Group.
  • A joint partnership between Greater London Authority (GLA) and Workspace Group on the InspiresMe Week programme, raising the organisations profile across London.
  • Tours with local MPs, council leaders, and local authority decision makers within different local authorities.
  • Built strong relationships with Members of Parliament with Workspace centres in their constituency.
  • Contributed to Government consultations on issues including the Small Business Commissioner, Access to Finance, reform of Business Rates and Empty Property Rates.

Overall, the programme has helped to raise Workspace Group’s profile among key decision makers in the civil service, Government, Parliament and within local authorities.