Snapdragon helps secure planning permissions in Kent

Snapdragon Consulting has helped secure two new planning consents for clients in Maidstone and Dartford. Together, the projects will bring nearly 1,000 new homes to Kent and solidifies our experience in the South-East market. More on each project and the consultation process is below.

Lowfield Street – Dartford

Snapdragon Consulting was instructed by Meyer Homes to support a planning application for the key town centre site of Lowfield Street, Dartford. The site was acquired by Meyer Homes from Tesco after 10 years of failed planning proposals. Due to the legacy of the site, there was significant concern within the local community around any new development, as the community wanted to ensure the best use of the site.

The public consultation took place over 6 months, during which three consultation events were held.

In total, over 1,200 people attended the consultation events which included a stall at the Dartford Festival and a consultation event in the local shopping centre. The level of engagement was warmly welcomed as a fresh approach by both councilors and members of the public. Residents and local stakeholders expressed their excitement to see the site finally redeveloped, and were generally supportive of the proposals put forward by Meyer Homes. Snapdragon also secured significant press coverage on the site, including coverage in the local news and interviews on BBC Radio Kent.

The planning application was approved by Dartford Council in late March, with members of the committee praising the level of engagement undertaken across the pre-determination period.

Royal Engineers Road – Maidstone

Working with developer U+I, Snapdragon Consulting led the pre-application consultation strategy for a site just outside of Maidstone town centre, adjacent to Royal Engineers Road / Springfield Roundabout. The proposals consisted of private residential development, alongside new Build to Rent (BtR) units.

The public consultation included two events in summer 2016, including a community fun day at a local shopping centre. Alongside this, Snapdragon played a pivotal role in communicating the BtR concept to local councilors and stakeholders – ensuring the unique opportunity to deliver this model of housing was widely welcomed by the local authority.

The planning application was approved by Maidstone Borough Council in February 2017.

Get in touch!

If you have a site in Kent, East Sussex, or West Sussex, get in touch with us and find out how we can help support your planning application. If you are looking at a potential site, we can also provide political analysis on a local authority and an evaluation of the community dynamics.


Telephone: 0203 176 4161

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